" Carlsberg probably the BEST beer in the world offers our fans a chance to score probably the best UEFA EURO Football experience. " - Hendrik Juel Andersen, Carlsberg Malaysia Managing Director
On the 12th of May 2016, Carlsberg heated up the local football scene through a few exciting activities leading to the UEFA EURO 2016™. Fans are being offered by Carlsberg to stand a chance to watch the semi-final live in France and experience what it’s like to be a football star and ‘Play on Pitch’ at Stade de Lyon, the official stadium of the UEFA EURO 2016™ where football heroes will be scoring goals. How could anyone deny that this is the best football adventure ever! ONLY 100 winners from around the world will have the chance to participate.
YOU will get the ultimate football thrill and experience the sport like never before through Carlsberg’s ‘Play on Pitch.’ 5 contest winners are allowed to bring a friend along to watch the UEFA EURO 2016™ semi-final with the best seats and views, be treated like football stars, complete with personalized soccer kits, access to locker rooms and other entertainment at the VIP hospitality lounge – while enjoying ice-cold Carlsberg – with some football big names and great legends sitting next to them, probably!
YOU will get the ultimate football thrill and experience the sport like never before through Carlsberg’s ‘Play on Pitch.’ 5 contest winners are allowed to bring a friend along to watch the UEFA EURO 2016™ semi-final with the best seats and views, be treated like football stars, complete with personalized soccer kits, access to locker rooms and other entertainment at the VIP hospitality lounge – while enjoying ice-cold Carlsberg – with some football big names and great legends sitting next to them, probably!
" Carlsberg is always about doing it better for the fans whilst UEFA EURO championship never fails to set football enthusiasts in craze once every four years. Being the proud official beer sponsor of UEFA EURO for 8 consecutive tournaments, Carlsberg raises the bar a notch higher by rewarding lucky consumers – and their favorite mate – a once of a lifetime chance to play on the same pitch as their football heroes, experience the life of a football star and be treated as a VIP, probably the best football adventure ever,” said Henrik Juel Andersen, Carlsberg Malaysia Managing Director.
s Carlsberg has collaborated with the F2 Freestylers, globally recognised as the best football freestylers in the world so that they could give a sneak peek into the exclusive Play on Pitch experience and drum up excitement to the UEFA EURO 2016 ™. They recreated probably the best ten EURO moments from the past 40 years through a series of videos available for viewing on www.probablythebest.com.my. Winners of the ‘Play on Pitch’ contest can expect to re-enact some of this iconic goals first hand with the F2 Freestylers in Stade De Lyon.
In order to win some passes, one must submit a photo of the proof of purchase for Carlsberg captioned with your name and MyKad number, via WhatsApp or WeChat to 018 3278718. The ‘Play on the Pitch’ contest is available in all Carlsberg affiliated outlets, from pubs, bars, restaurants, coffee shops to super and hypermarkets. Contest period runs from 3 May 2016 until 7 June 2016.
During the launch of the event, Carlsberg Malaysia transformed the venue into a mini football pitch complete with a showcase of skillful football juggling by football freestylers to give the guests a taste of what the Play on Pitch winners will enjoy at the UEFA EURO 2016™. Henrik Juel Andresen came dressed as a football manager and kicked off the event by giving a pep-talk style speech to the guests at the locker room inspired spot of the venue.
Carlsberg’s continuing and long-standing partnership with UEFA EURO is a testament to the brand’s heritage and great association with football. Carlsberg has been the official sponsor for a record of 8 consecutive tournaments since 1988 and remain the official sponsor of the UEFA EURO in 2016™.
For the first time in the tournament's history, UEFA EURO 2016™ will feature 24 teams compared to only 16 in 2012. They will be competing over a full month, from 10 June to 10 July 2016. The tournament comprises 51 matches, up from 31 matches in 2012, staged in ten different cities across France.
For more information on how to get a chance to win tickets to the UEFA EURO 2016™ Semi-final and participate at the various activities, please visit www.probablythebest.com.my or Carlsberg’s Facebook page.
In order to win some passes, one must submit a photo of the proof of purchase for Carlsberg captioned with your name and MyKad number, via WhatsApp or WeChat to 018 3278718. The ‘Play on the Pitch’ contest is available in all Carlsberg affiliated outlets, from pubs, bars, restaurants, coffee shops to super and hypermarkets. Contest period runs from 3 May 2016 until 7 June 2016.
During the launch of the event, Carlsberg Malaysia transformed the venue into a mini football pitch complete with a showcase of skillful football juggling by football freestylers to give the guests a taste of what the Play on Pitch winners will enjoy at the UEFA EURO 2016™. Henrik Juel Andresen came dressed as a football manager and kicked off the event by giving a pep-talk style speech to the guests at the locker room inspired spot of the venue.
Carlsberg’s continuing and long-standing partnership with UEFA EURO is a testament to the brand’s heritage and great association with football. Carlsberg has been the official sponsor for a record of 8 consecutive tournaments since 1988 and remain the official sponsor of the UEFA EURO in 2016™.
For the first time in the tournament's history, UEFA EURO 2016™ will feature 24 teams compared to only 16 in 2012. They will be competing over a full month, from 10 June to 10 July 2016. The tournament comprises 51 matches, up from 31 matches in 2012, staged in ten different cities across France.
For more information on how to get a chance to win tickets to the UEFA EURO 2016™ Semi-final and participate at the various activities, please visit www.probablythebest.com.my or Carlsberg’s Facebook page.